Let’s face it, first impressions matter and your website is often the first glimpse a customer gets of your business. Slow load times, a wreck of a color scheme, and confusing navigation will instantly result in doubt of your capabilities as a company. Every website our team at Digital Engine crafts revolves around three key components:
- Consistency: A reputable brand, conscious of who you are as a company.
- Impact: Web design that packs a punch.
- Usability: Providing an enjoyable customer experience.
Lack of consistent branding can be confusing and even misleading for customers. Consistency is key to building your brand, resulting in loyalty, recognition, and credibility. It is important to align offline marketing events and recognitions with your digital branding efforts. From typography to media, we base your web design around the official color scheme, logo, and brand voice. As a result, creating a trustworthy and easily identifiable brand.
You’re not supposed to judge a book from its cover much like you probably shouldn’t judge a business by its website. However, we’re humans and like it or not, looks matter. Let me rephrase, effort matters. If a company doesn’t put the effort into making their own brand look good, why should you trust their product or service? The goal of a website is to attract target consumers who have a problem or need that your business can solve and prompt them to take action. Our designers at Digital Engine create a custom website design with strong CTAs (Calls-to-Action), engaging web layouts, and quality media to leave an impact on users.
Fast load times, adaptable designs, and smooth navigation satisfy these demands. From mobile to desktop, Digital Engine sites outperform. Custom, compressed coding slices load times and incorporates elements that let customers find what they want when they want it.
